Horseshoe Casino Privacy Policy

At Horseshoe, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information when you access and use our services at Horseshoe Online Casino. By creating an account or using our platform, you acknowledge that you have read and understood this policy. We encourage you to review this document carefully to understand our practices regarding your personal data and how we treat it.

Who We Are

Here at Horseshoe Casino, we operate under American Wagering, Inc. d/b/a William Hill & Caesars Sportsbook, part of the Caesars Entertainment group, located at 6325 S. Rainbow Blvd #100, Las Vegas, NV. Trademarks are held by William Hill U.S. HoldCo, Inc. ("Caesars"). We are licensed and regulated by multiple gaming authorities, including the Michigan Gaming Control Board, New Jersey Division of Gaming Enforcement, Pennsylvania Gaming Control Board, West Virginia Lottery Commission, and AGCO/iGaming Ontario. We act as the data controller responsible for your personal information.

Information We Collect

When you register and use our Horseshoe online casino services, we may collect several categories of personal data. We gather this information to provide you with a secure, compliant, and enjoyable gaming experience.

Personal Identification Data

• Full legal name, date of birth, and government-issued ID details
• Social Security Number (SSN) for identity verification in the US
• Residential address and utility bill documentation
• Email address, phone number, and account credentials
• Photo identification as part of our KYC (Know Your Customer) process

Financial and Transaction Data

• Deposit and withdrawal method details, including debit card, PayPal, Venmo, eCheck, and other supported payment instruments
• Transaction history, including amounts, dates, and payment references
• Information related to your Caesars Rewards® account and credits earned

Technical and Usage Data

• IP address, device type, browser, and operating system
• Geolocation data collected via GeoComply to confirm your physical presence in an eligible state or province
• Session activity, game history, wagering patterns, and login timestamps via the horseshoe casino app or desktop
• Cookies, tracking pixels, and similar technologies (see our Cookie section below)

How We Use Your Information

Our Horseshoe platform uses your data for several lawful purposes. We do not sell your personal information to third parties for their own marketing use. Below are the key ways in which we process your data:

• Account management: We use your details to create and manage your horseshoe casino online login and account profile
• Identity verification: We verify your identity using IDVerse/Incode technology to comply with legal obligations and prevent fraud
• Payment processing: We process your financial transactions securely and in accordance with applicable regulations
• Regulatory compliance: We report to gaming regulators and law enforcement where required by law
• Promotions and bonuses: We use your data to manage offers such as the horseshoe casino sign up bonus, horseshoe casino promo code campaigns, and the Caesars Rewards loyalty program
• Responsible gaming: We monitor gaming activity to support responsible gambling tools, including deposit limits, cool-off periods, and self-exclusion
• Customer support: We use your contact information to respond to inquiries via live chat, phone at (855) 605-6945, or the Caesars web form
• Service improvement: We analyze usage data to enhance our platform features and game offerings

Cookies and Tracking Technologies

We at HorseshoeOnline use cookies and similar tracking technologies to ensure our platform functions correctly and to improve your experience. Cookies help us remember your preferences, maintain your session, and gather analytics data. You may control cookie settings through your browser, though disabling certain cookies may affect platform functionality. We use both first-party and third-party cookies, including those from analytics and advertising partners.

Sharing Your Information

We may share your personal data with trusted third parties under specific circumstances. Our Horseshoe casino operations require us to work with certain external partners, and we ensure that all such parties maintain appropriate data protection standards.

• Caesars Entertainment affiliates: Within our corporate group for loyalty program administration and account services
• Payment processors: To facilitate deposits and withdrawals via methods such as Interac, PayPal, Venmo, and wire transfer
• Geolocation providers: GeoComply verifies your physical location for regulatory compliance
• KYC and fraud prevention providers: IDVerse and Incode assist with identity verification
• Regulatory authorities: Gaming regulators in Michigan, New Jersey, Pennsylvania, West Virginia, Ontario, and Alberta
• Law enforcement: Where we are legally required to disclose information

Data Retention

We retain your personal data for as long as your account is active and for a period thereafter as required by applicable law and our licensing obligations. Please note that accounts are considered dormant after three years of inactivity. When your data is no longer required, we securely delete or anonymize it in accordance with our internal data retention schedules.

Your Rights and Choices

Depending on your jurisdiction, you may have specific rights regarding your personal data. At Horseshoe Casino, we are committed to honoring these rights where applicable:

• Right of access: You may request a copy of the personal data we hold about you
• Right to correction: You may ask us to correct inaccurate or incomplete information
• Right to deletion: Subject to legal obligations, you may request that we erase your personal data
• Right to restrict processing: You may request that we limit how we use your data in certain circumstances
• Right to data portability: Where technically feasible, you may request a copy of your data in a portable format
• Right to object: You may object to certain types of processing, including direct marketing
• Opt-out of marketing: You may unsubscribe from promotional communications at any time through your account settings or by contacting us

To exercise any of these rights, please contact us via the Caesars web form or by calling our horseshoe casino phone number at (855) 605-6945 (available 5am–3am daily). Ontario players may reach us at (855) 700-0123.

Security Measures

We implement robust technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. Our Horseshoe online casino platform employs encryption, secure servers, and access controls to safeguard your data. However, no online transmission is entirely risk-free, and we encourage you to keep your login credentials confidential and to report any suspected unauthorized activity immediately.

Minors and Age Restrictions

Our services are strictly intended for adults aged 21 and over. We do not knowingly collect personal data from individuals below this age threshold. If we become aware that a minor has provided us with personal information, we will promptly delete that data and close the relevant account. Age verification is a mandatory part of our registration process.

Responsible Gaming and Data

We use the personal data we collect to support our responsible gaming obligations. This includes monitoring account activity for signs of problem gambling, enforcing self-exclusion requests, and complying with exclusion lists maintained by state and provincial regulators. If you need support, please contact the National Problem Gambling Helpline at 1-800-GAMBLER.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify you via email or through a prominent notice on our platform. Your continued use of our services following any such update constitutes your acceptance of the revised policy. The current version of this policy is effective as of the date displayed at the top of this page.

Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or the way we handle your personal data, please do not hesitate to reach out to us. Our team is available to assist you through the Caesars web form on our website, by phone at (855) 605-6945, or via live chat during available hours. We are committed to resolving any privacy-related concerns promptly and transparently.